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Golf Manual

Our weekly insights break down the smartest ideas in golf - from strategy and psychology to gear and the modern game.

Why golfers keep coming up short

Hey Golfers, How often do you miss a green because the ball finishes left or right? Probably quite often. But neither is the most common miss in amateur golf. Across an analysis of 30 million shots, Shot Scope found that 80% of greens missed by amateur golfers were missed short. That is an extraordinary imbalance. Golfers can miss in four directions, yet the overwhelming majority of unsuccessful approaches finish in just one of them. So why do we keep coming up short—and what can we actually...

Golf Hasn’t Become Too Expensive. It Has Split in Two.

Hey Golfers, Has golf genuinely become too expensive, or are its most outrageous prices distorting our view of the whole game? A new driver can cost $850. A round at a famous course can approach $500. Some private clubs demand six figures before you have paid a single annual subscription. From the outside, the verdict looks obvious: golf prices have finally gone too far. But once you account for inflation, the story becomes far more interesting. Mainstream golf has not simply become...

McLaren Has Entered Golf, But Has It Changed Anything?

Hey Golfers, How good would a set of irons need to be before you paid $3,000 for it? That is the question facing McLaren Golf. McLaren have burst onto the golf-equipment scene with two sets of premium irons, backing them with Formula One engineering, Tour-player involvement and one of the highest prices in golf. The early evidence suggests the clubs are genuinely impressive. But when eight irons cost $3,000, impressive is only the beginning. Why McLaren Entered Golf At first, McLaren making...

The Mini Driver Revolution: Why Golfers Are Making The Switch

Would you trade 20 yards of distance for straighter drives? That's essentially the promise of the mini driver. What started as a niche TaylorMade experiment has become one of the hottest equipment trends in golf. So what exactly is a mini driver, why has it exploded in popularity, and should you consider adding one to your bag? What Is A Mini Driver? A mini driver sits between a driver and a 3-wood. The goal is simple: provide more control than a driver without sacrificing as much distance as...

Tiger Woods’ Ultimate Scoring Checklist + FREE Download!

When you think of Tiger Woods, you think of the iconic moments. The clutch birdies, the fist pumps, the roars. And while those moments played a huge role in making Tiger arguably the greatest golfer of all time, they only tell part of the story. Because behind the highlights was a much simpler system. Throughout his career, Tiger tracked five specific mistakes, known as the 'Tiger 5'. If he avoided them, he knew he'd have a great chance of shooting a good score and contending in tournaments....

How LAB Golf Built a $200 Million Golf Empire

Ten years ago, LAB Golf didn't even exist. Today, it's one of the fastest-growing equipment brands in golf, with professional players using its putters on the biggest stages in the game and golfers around the world lining up to buy them. Not bad for a company that most golfers initially laughed at. So how did a niche putter manufacturer go from complete obscurity to a business valued at over $200 million? Let's take a look... The Big Idea LAB Golf was founded around one simple concept: Lie...

Breaking 100 Is Easier Than You Think

How to Break 100 in Golf (It's Easier Than You Think) Most golfers think breaking 100 requires a better swing. In reality, it almost always requires better decisions. In fact, the strategies below aren’t just useful for golfers trying to break 100—they’re principles that apply at every level of the game. Whether you’re trying to shoot 99, 89, or 79, avoiding unnecessary mistakes is one of the fastest ways to lower your scores. If you can follow these five rules for an entire round, you’ll...

Why Golfers Are Ditching Their 4 Irons

The turn of the century has seen huge improvements in golf equipment, and with that has come a fundamental shift in how we structure our golf bags. The club that's increasingly being left out by both manufacturers and golfers? 👉 The 4 iron. As someone who doesn't get out and play as much as I used to, I sometimes question its place in my own bag, usually after a toe-struck iron off the tee that barely gets airborne. So, let's take a look at why golfers are ditching their 4 irons, and whether...

Why Is It Called a Birdie in Golf? The Strange True Story

Why Is It Called a Birdie in Golf? Everyone chases birdies in golf. But almost nobody knows why they’re actually called that. And strangely… it has basically nothing to do with birds. The story behind the word “birdie” goes all the way back to the early 1900s — and starts with one golfer, one slang phrase, and one great shot. Before Birdies Existed When golf was first played in Scotland during the 1400s, scoring terms like birdie, eagle, and albatross didn’t exist at all. Golfers simply...

Should You Wear Two Gloves in Golf? Aaron Rai Thinks So

Should You Wear Two Gloves in Golf? Aaron Rai Thinks So Almost no professional golfer wears two gloves. But Aaron Rai just beat some of the best players in the world with both hands covered. Which raises an interesting question: Is wearing two gloves actually a hidden cheat code for better golf? Or is it one of those things that only works for Aaron Rai and his famously unique style? Why Aaron Rai Wears Two Gloves Rai originally started wearing two gloves while practicing and playing during...